REAL

The German word ach can mean many things – ranging from surprise and regret to longing or joy—making it a fitting and evocative theme for the new season at Theater Bielefeld. The task was to develop a core visual concept around this versatile expression. To capture its diverse meanings, the designers created three distinct and expressive letterforms, forming the basis of a key typographic visual. This evolved into a complete alphabet designed around five core principles, resulting in a dynamic typeface.